A Picture is Worth 240 US Tons

May
17
2013

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What has 20 wheels, turns on a dime, has 2,574 horse power, and can haul 240 US tons? This amazing new ETF Mining truck. As big and bad as this brute is, surprisingly, the steel bed is not strong enough to withstand the everyday punishment of falling dirt, rocks and boulders. That’s where Valley Rubber comes in. With a thick bed liner made from their industrial rubber this vehicle will keep on hauling for years to come. final_render05b

The trick is showing how these liners look on a truck that doesn’t exist yet — and that’s where the McComm Team comes in. To accompany the Valley Rubber proposal, McWhorter Communications provided several 3D renderings based on our client’s CAD drawings. Hopefully, the result will be that the trucks will be made in Europe, but the bed liners will soon be made in Falkville, AL. Awesome, Valley Rubber! Proud to be on your team. To see other renderings visit us on facebook or on Google+.

What is all the fuss about Responsive Sites?

April
22
2013

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Did you know that one in four teens uses the cellphone as the primary way of accessing the internet? How about that a Pew Research Center survey revealed that 29% of college grads said they had smart tablets? What does this mean? I’m glad you asked. Increasingly, we are connecting to the internet in non-traditional ways by using smart devices on the go. We like being unchained to our desktops… and who doesn’t? These numbers are only going to grow so perhaps it’s time to rethink and re-tool your company’s web site. Take for instance, the latest launch from the McComm Team – http://www.funsol.com/. Talk about on the go – these guys travel from coast to coast helping chambers, cities and organizations raise some serious funds. Who better to have a “responsive” web site than Funding Solutions? A responsive site is one where, regardless of the device being used for access, the content is always displaying in an easy-to-read and, therefore, easy-to-navigate format. Not sure if your site is responsive? From your desktop, minimize your web page’s width by grabbing the lower right corner of your browser’s window.  Did the fonts change size? Did the buttons re-align and stack or did they disappear only to be accessed by scrolling? On a small screen, without this responsiveness, web sites can get rather annoying, allowing customers to drift away. Got questions? Give us a call. You’ve probably got your smartphone handy (256) 351-0560.

A Web View From 30,000 Feet

April
10
2013

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Sometimes you’ve got to step back to see the big picture. That’s just what the McComm Group and Huntsville International Airport’s marketing team did while contemplating the future needs for the www.flyhuntsville.com freshly launched web site. After several in-depth meetings with department directors and thorough research of where the web site’s visitors were looking, a total re-org of how the info should be serviced-up became evident. Now travelers are immediately presented with easy access to current Arrivals and Departures, weather conditions, a sweet deals fare search tool, an opt-in to our very hot Hot Ticket email alert program and much more. Also, be sure to check out the interactive flight map. It’s pretty neat. The other thing that’s neat? How about that this site is fully editable by the staff from each department of the Huntsville Madison County Airport Authority? So while we’re 30,000 feet up on a red-eye, they’ll be posting while still in their pj’s.

One Site To Rule Them All

April
5
2013

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Never being one to run from a challenge, the McComm Group solved the unusual dilemma of how to effectively combine nine web sites in one. Everyone knows that in the realm of the Internet one size does not necessarily fit all. You’re unique and so is your organization. Using off-the-shelf pre-designed web site templates may offer a certain convenience, but often is like hammering a square peg into a round hole. Check out our creative solution on the latest web site that the McComm Team launched: FlyHuntsville.com/portal/. After 24 years of offering marketing service to this fast-moving and growing organization, we know the Port of Huntsville has unique messages to tell to very different audiences. From the highly visible and fast-moving international airport, a world-reaching air cargo center, a vibrant rail cargo operation to a sprawling industrial park, HSV is obviously “More Than an Airport.” So the next time you’re considering a need for a fresh web site, don’t you think you need more than a template?

Email That Matters

March
19
2013

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If you’re like us, the only thing you dread about going on vacation is the pile of emails you find waiting on you back home. That’s why we at McWhorter Communications take delivering content to your inbox very seriously. We hope that is evident with the latest Featured Project: The Scottsboro Boys email that we just sent out. Email is still a very valuable channel to reach your customers. It is immediate, affordable and, given the right design, content, list and delivery mechanism, an effective tool in your marketing mix. An email is also one more avenue to build on how your customers and prospects perceive your brand. Ignore the importance of even one of the above-mentioned points and your brand and message is instantly lost in a sea of spam.

If you would like to be added to our email list drop us a note at info@mcwhorteronline.com. If you would like to see the Scottsboro Boys Traveling Exhibit, scroll down to our Feb. 19 entry for more information.

Not Your Dad's Caprice

March
13
2013

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Not only does it look fast – it is fast! It was reported that an officer pushed a similar one up to 160 mph in a test (note that the speedometer only goes up to 160).

Having driven predominantly solid white cruisers for more than 12 years, the Decatur Police Department (DPD) decided it was time for a brand overhaul. With the addition of several new vehicles, the timing seemed right. That’s where McWhorter Communications comes in. Based on feedback from the DPD officers, the final art was selected for its unique combination of modern edginess with a traditional black and white color scheme. The overall theme Team McComm used for the new vehicles was based on the symbolic “thin blue line” which represents the police as a force standing between good and evil. Couple that with the sweeping graphic of the official DPD badge and you get a “mean-looking” cruiser that conveys the officer’s authority and commands attention.

Not only was designing this vehicle fun, so was shooting this photo. For a cool behind-the-scenes look at how this shoot happened visit, facebook.com/McWhorterCommunications.

To see how the DPD Crime Scene Investigation Tahoe looks scroll down to our Dec. 11 blog entry.

An Award To Crow About

March
7
2013

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The McComm Team gives a shout out to the Calhoun Foundation for allowing us to be involved with the marketing of the Alabama Center For The Arts. As a result of their leadership and trust, McWhorter Communications was recognized at the American Advertising Federation North Alabama 2012 awards dinner with the highest honor presented in the Interactive Media category for micro web sites.

2012 "Hand-Picked Fresh Creative" Gold ADDY Award

The web site was designed to communicate the mission of bringing art and commerce to the community, to collect patron’s and student’s ideas and wishes through an online survey, and to facilitate ticket sales to their Grand Opening Gala. Advertising professionals from Chicago, Minneapolis, and the University of Oregon judged the North Alabama region’s entries on creativity and strategy.
 To see the web site’s launch press release, scroll down to our July 23 blog below. To see the site visit AlabamaCenterForTheArts.org.

Outside the Protective Circle

February
19
2013

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In March of 1931, Haywood Patterson and eight other black teens hopped a train in Chattanooga, Tennessee, headed to Memphis to look for work.  Shortly after the train crossed into Alabama, a fight broke out between black and white riders, and the whites were forced off.  When a posse stopped and searched the train, they found the youths and two white women, who accused them of rape.  The posse arrested the nine and took them to the jail in Scottsboro, Alabama. Two weeks later, they were tried in perfunctory proceedings and a jury sentenced eight to death.

After public outcry and a successful appeal to the U.S. Supreme Court, the defendants were granted new trials in Decatur, Alabama.  Fred Hiroshige, a Japanese-American, was one of only six photographers who were allowed to document this trial with a camera. In 1998, the Morgan County Commission acquired 127 black and white negatives for the permanent collection of the Morgan County Archives and McWhorter Communications is honored to have been selected to present this story to you through a new traveling exhibit.

The “Scottsboro Boys”: Outside The Protective Circle of Humanity is now showing at The Carnegie Art Center in Decatur and is free to the public. Only through knowledge can we prevent history from repeating itself. For more information CarnegieArts.org.

Bad Boys Beware

December
11
2012

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The next time “The Bandit” passes through Alabama, he’d better be on the lookout for this ride. Created for the Decatur Police Department’s Crime Scene Investigation Unit, this Tahoe is turning as many heads as it is turning up clues. Freshly lettered, this bad boy has the boys in blue fighting over who gets to drive it. — Easy, guys…we’ve got 10 new cruisers coming with a kicking design as well. So enjoy it here, and – hopefully –  not in your review mirror.

Make it HSV Easy!

November
7
2012

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In Part II of our “Fly Smart, Fly Huntsville” campaign, we bring back Kelley to show you how stress free flying with Huntsville International Airport really is. In this latest TV commercial written and produced by McWhorter Communications, she visits HuntsvilleHotTicket.com and books early to get the best fare, then enjoys the convenience of driving fewer miles to reach her destination. Is there still truth in advertising? You bet there is! It’s HSV Easy!

To see the Part I and/or the Part II, 30-second TV commercial visit the McComm YouTube channel.

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