McWhorter Helps The City of Decatur Introduce a New Brand and Web Site

With the amenities of a big city and the inviting attitude of a Southern town, Decatur is a grand city on a charming scale. Mayor Don Kyle, Decatur city council members, and city department heads have worked closely with McWhorter Communications, a Decatur-based marketing and public relations firm, to create a new brand for the city as well as to develop a new web site that highlights what a great place the City of Decatur is to live, work and play. A part of the overall branding process included locating the new site at a more descriptive and, therefore, more easily remembered URL: www.DecaturAlabamaUSA.com.

The new brand for the City of Decatur captures a sense of the history of the city while at the same time drawing attention to the city’s bright and progressive future. The new logo is paired with the slogan, “A Grand City on a Charming Scale,” which reflects the fact that Decatur features many amenities found in a larger city while maintaining the warm, inviting attitude of a Southern town. “We’re excited about this new brand,” Mayor Kyle stated. “It says who we are as a city. The other thing it does, I think, is to help demonstrate that we – every city official and employee – are working together for the citizens of Decatur.”

With more than 15 departments, the City of Decatur provides extensive and diverse information to citizens, businesses, and visitors every day. The web site is the ideal tool for making access to that information fast, easy, and convenient. Simple navigation was a priority in the design stage of the new site. This goal led to the organization of the site into three main areas – Do Business, Live and Work, and Play – allowing visitors to the site to quickly find the specific information they need. Additionally, information for each department, including many applications, request forms, and regulations, is available. Mayor Kyle said, “Whether you are a potential business owner needing a license, a visitor looking for a fun travel destination, or a citizen needing a quick answer about recycling or a specific ordinance, the new web site is designed to put the answers right at your fingertips. With so much to see and do in Decatur for our citizens and visitors,” Mayor Kyle stated, “the new web site showcases the thriving, family-oriented community that we are.”