Archive for the ‘Press Releases’ Category

Law and Order for All

January
3
2012

Categories: Press Releases

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Morgan County District Attorney's OfficeEvery once in a while we get to work on a project that… well, it makes us feel good. McWhorter Communications is fortunate to have been given the task of creating a new web site for Scott Anderson and his Morgan County District Attorney’s Office. Yeah, they do all the hard work, but this job allowed us to tell their story. Did you know that the M.C.D.A.’s office had a special Victim Services Department that helped crime victims wade through the red tape to get their lives back together? Or that they had a Worthless Check Unit to help merchants and the criminals to get their rightful due? You’ll also find a lot of useful and practical info such as a court calendar page, a criminal felony procedure chart, and even a legal glossary so you can know what your lawyer friends are talking about.

See these services and more by visiting http://morgancountyda.com.

Thanks, Scott. It’s nice to work for the good guys.

Cleared for Takeoff!

November
8
2011

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McWhorter Communications is proud to report that a freshly launched annual report for the Huntsville/Madison County Airport Authority is now traversing the web. This digital presentation features highlights that impacted the Huntsville International Airport, the International Intermodal Center and the Jetplex Industrial Park during the year of 2011. While still digital, this latest edition is vastly different from the 2010 report (see our Dec. 7, 2010 press release below). Besides the obvious design and navigation changes, the 2011 report was designed to be compatible with iPads and other smart devices. This report will not be printed, but you’re in luck because you can view it right here.

McComm fires on all cylinders for Toyota!

October
25
2011

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Toyota Motor Manufacturing Alabama (TMMAL) really knows how to celebrate. We should know because we’ve been fortunate enough to help them plan and execute their events for over ten years. The latest and greatest was an all-hands-on-deck party honoring their Team Members. The occasion also highlighted their tenth anniversary in the Huntsville, AL community and the unique fact that TMMAL was the only plant in the world which was now manufacturing Toyota’s 4-cylinder, V-6 and V-8 engines all under one roof! TMMAL 4-Cylinder Video ScreenshotMany dignitaries, including the governor of AL were on hand to hear this announcement and to celebrate their employees’ achievements. During these celebrations, Toyota gave 2 vehicles and over $200,000 to 12 worthy charities.

Besides event planning and coordination, McWhorter Communications provided invitations, stage design, vehicle signage and in-plant banner designs. We also produced a short video which premiered at the event. To see the Tenth Anniversary, 4-Cylinder video, click here.

Go Shoot, Go Fish, – Go Surf!

July
21
2011

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Even if you do not enjoy shooting, fishing or hunting this site is worth a gander. The global thinker behind Global Outfitters had a grand vision that at first pass seemed too big to contain in one web portal, but after several collaborative think-tank sessions we began to feel that it was indeed doable. Our client’s vision was to become the single-source outfitter for hunting, fishing and shooting adventures. On this site, the user would be able to select anything from a Himalayan Tahr to a Saltwater Croaker and then find the perfect place to stay to see one of these beauties.

Does a site like this exist? It does now. After the McComm team helped to define the navigation and create the look and brand of each page, Global Outfitters took the reigns to code and maintain their massive site. So if you want to know where to bag your next Redhartebeest or Spotted Seatrout be sure to check it out. They’re adding to GlobalOutfitters.com everyday.

APB Blended Winglet Technology

June
22
2011

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Ever wonder who invented the stylish upswept wing tips on passenger airplanes and why they’re there? Besides the “cool factor” they provide to the looks of a retrofitted aircraft, they actually do have a more practical purpose. The world aviation community has recognized measurable benefits on a scale unheard of in the history of aircraft improvement. This Blended Winglet Advanced Technology not only saves fuel and protects the environment,Aviation Partners Boeing Web Site but it modernizes aircraft and makes them perform better. This simple, but profoundly impactful innovation is the brainchild of Aviation Partners Boeing. And when they needed creative marketing to explain the technical wizardry behind the engineering they called on the specialists at McWhorter Communication to develop their web sites.

Highlights to the new site include a “Gallons of Fuel Saved” module (5 billion and counting), an interactive products list, as well as an impressive client list and photo gallery. View the sites in English or Chinese at www.aviationpartnersboeing.com.

McComm Wins State Award

April
26
2011

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McWhorter Communications, a full-service marketing, Internet, and public relations agency, was honored at the 2011 state conference of the Public Relations Council of Alabama. In the category of Reputation/Brand Management: Integrated Marketing Communications Program, the agency won an Award of Excellence for the “Go. Fly like a Pro.” campaign developed for Huntsville International Airport.

The agency developed advertising for broadcast and cable television, regional newspapers, digital and print billboards, online banner ads, as well as fliers targeting business-travelers. The messaging conveyed the advantages the airport’s new low-fare carrier provides to the Baltimore\Washington, DC market, one of Huntsville International Airport’s top 5 destinations. In addition to developing the creative, the agency developed and implemented the media plan.

The results of the comprehensive marketing program that features former U.S. Congressman Bud Cramer as a spokesperson for Huntsville International Airport and AirTran Airways are increased awareness of the service and increased passenger traffic on the flights. Mr. Cramer – a frequent flier on the AirTran flights to Baltimore/Washington, DC, commented: “In all my years of ‘doing’ TV, I have never gotten so many compliments on a TV ‘piece’ – unbelievable. Plane is fuller now, of course!”

See the commercials here!

McComm Sponsors 3rd Annual River City Charity Chili Cookoff

April
21
2011

Categories: Press Releases

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Red beans vs. black beans, beef vs. chicken … the competition among the 15 teams competing at the third annual River City Charity Chili Cookoff was smoking hot. The secret ingredient was all-around fun for the hundreds who came out to sample the chili and groove to the music with Group6. As the event’s marketing sponsor, McWhorter Communications is proud to have helped the RCCCC raise $9,000 with the cookoff to benefit Promise Homes. The organization provides nine group homes in Alabama for developmentally challenged individuals, allowing them to live in a community.

The chili cookoff just keeps getting bigger and better each year. Dust off your own favorite recipe, dream up a kitchy team name, and come show ‘em how it’s done next year.

Prime Marketing for Some Prime Real Estate

April
14
2011

Categories: Press Releases

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How does one go about marketing 165 pristine acres of prime real estate ready for development? Sounds fairly easy unless you consider your target audience is only one customer hidden in a haystack as large as the U.S. Fortunately, Duckworth Morris Realty, a three-generation Tuscaloosa based firm who specializes in residential and commercial brokerage development, contacted McWhorter Communications.

A shotgun approach, while often effective, would be cost prohibitive. It was decided the best approach would be a focused mailing of a high quality informative brochure whose call-to-action would be to drive prospects to a new web site for more information. That information included not only details about the property itself, but area info which included statistics on the high population growth and the high-salaried positions being created in and around Huntsville due to the influx of people from the Base Realignment and Closure Act. To thumb through the finished brochure click here. To visit the web site go to www.theridgeonburleson.com.

McComm Launches a Solid Built Site for Rockland Engineering

April
4
2011

Categories: Press Releases

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Rockland Engineered Solutions is a very unique company. How many people can say that they know how to extend maintenance intervals from 30 days to three years for their clients? It’s even more impressive to learn that Rockland’s clients are in the extreme environs of the mining and cement industries. Apparently, 12″-wide rocks moving at 1,200 tons per hour can tear up a metal chute fairly quickly.

Rockland is based out of Minden, Nevada, right in the heart of the America’s gold and mineral mining territories. Yet even with their central location and expert knowledge of engineering solutions, they still needed to get their unique message to their prospects.

McWhorter Communications is proud to be one of the crew to help create awareness for these fine folks. Working closely with their new parent company, Valley Rubber, McComm has created a new corporate identity, built a new web site and launched a technical blog site.

Some of the web site features include customer testimonials, videos, interactive case histories and project snapshots. See the full site at www.rockland.com

McComm Launches Shelton Construction Web Site

January
21
2011

Categories: Press Releases

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Philip Shelton of Shelton Construction, Inc., is dedicated to the craft of home building. He is a leader in the industry at the state level, working to promote professionalism, skill, and ethics in the industry. He believes in continuing education to be knowledgeable about the latest technologies and techniques that result in better, healthier, more energy-efficient homes for his clients. He also believes in McWhorter Communication.

The McComm Team is proud to announce the launch of Shelton Construction’s web site. When Phillip needed a web site to highlight his award-winning work and to convey to prospective customers his attention to service and detail, he sought us out. The site was designed with a clean canvas in mind so his works of art would really shine. Congratulations, Phillip, on some excellent work! See the full gallery at www.sheltonconstruction.net

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