How does one go about marketing 165 pristine acres of prime real estate ready for development? Sounds fairly easy unless you consider your target audience is only one customer hidden in a haystack as large as the U.S. Fortunately, Duckworth Morris Realty, a three-generation Tuscaloosa based firm who specializes in residential and commercial brokerage development, contacted McWhorter Communications.
A shotgun approach, while often effective, would be cost prohibitive. It was decided the best approach would be a focused mailing of a high quality informative brochure whose call-to-action would be to drive prospects to a new web site for more information. That information included not only details about the property itself, but area info which included statistics on the high population growth and the high-salaried positions being created in and around Huntsville due to the influx of people from the Base Realignment and Closure Act. To thumb through the finished brochure click here. To visit the web site go to www.theridgeonburleson.com.
McWhorter Communications launched walking and driving tours developed for use on smartphones such as the iPhone and Droid and wireless-enabled devices such as the iPod Touch. 
McWhorter Communications was awarded the gold Addy award for the 2009 animated electronic holiday card developed for Aviation Partners Boeing. 
For the second year, McWhorter Communications sponsored the annual River City Charity Chili Cookoff, benefiting Promise Homes. The agency again built an advertising campaign around the fiery logo developed last year and the tongue-in-cheek slogan, “Free Gas.” Besides the traditional media outlets of digital billboards and print and online newspaper ads, tickets, fliers, and t-shirts, McWhorter Communications designed and helped the nonprofit group maintain a Facebook presence for the event.